Did Facebook Buy Instagram

Facebook just bought Instagram for $1 billion in cash and stock.

Did Facebook Buy Instagram



Facebook Buy Instagram


Instagram is a mobile-only photo-sharing app. It grew from 1 million customers in January 2011 to 15 million in December 2011. It has 30 million individuals currently.

What's fantastic regarding it is that it is really quick - specifically compared to Facebook.

With the Facebook iPhone app, there are 6 displays a user needs to go with before a customer can actually take a photo. With Instagram, there is one.

In February, we described Instagram as the largest threat to Facebook.

Mark Zuckerberg simply introduced the information on Facebook:

I'm delighted to share the news that we have actually agreed to obtain Instagram and that their talented group will be joining Facebook.

For several years, we have actually focused on developing the very best experience for sharing photos with your loved ones. Currently, we'll have the ability to work much more closely with the Instagram team to additionally use the best experiences for sharing beautiful mobile images with individuals based upon your interests.

Our company believe these are different experiences that complement each other. But in order to do this well, we require to be mindful regarding keeping and improving Instagram's staminas and functions rather than just attempting to integrate every little thing into Facebook.

That's why we're devoted to structure and also growing Instagram independently. Millions of individuals worldwide love the Instagram application and also the brand name associated with it, and also our objective is to assist spread this application and also brand to a lot more individuals.

We think the truth that Instagram is attached to other services past Facebook is an integral part of the experience. We intend on maintaining features like the capacity to upload to other social networks, the capacity to not share your Instagrams on Facebook if you desire, and also the ability to have fans as well as follow people separately from your pals on Facebook.

These as well as numerous various other features are essential parts of the Instagram experience and we understand that. We will attempt to gain from Instagram's experience to develop similar features right into our other items. At the same time, we will attempt to assist Instagram remain to expand by utilizing Facebook's strong engineering group as well as facilities.

This is an important landmark for Facebook since it's the very first time we have actually ever acquired an item and business with so many individuals. We do not plan on doing a lot more of these, if any type of in all. But giving the best photo sharing experience is one reason numerous people like Facebook as well as we understood it would certainly deserve bringing these two companies with each other.

We're anticipating dealing with the Instagram team as well as to all of the terrific brand-new experiences we're mosting likely to have the ability to develop together.