Instagram sold to Facebook

Facebook just bought Instagram for $1 billion in cash money as well as supply.

Instagram Sold To Facebook

Instagram is a mobile-only photo-sharing app. It expanded from 1 million users in January 2011 to 15 million in December 2011. It has 30 million customers currently.

What's fantastic concerning it is that it is extremely fast - particularly contrasted to Facebook.

With the Facebook iPhone app, there are 6 screens a customer has to go via prior to a user can in fact take a photo. With Instagram, there is one.

In February, we defined Instagram as the greatest threat to Facebook.

Mark Zuckerberg simply introduced the news on Facebook:

I'm excited to share the information that we have actually consented to obtain Instagram which their talented group will certainly be joining Facebook.

For many years, we've concentrated on building the best experience for sharing photos with your friends and family. Now, we'll have the ability to function much more carefully with the Instagram team to additionally use the best experiences for sharing stunning mobile pictures with individuals based on your rate of interests.

Our team believe these are various experiences that match each other. However in order to do this well, we require to be mindful about maintaining and also improving Instagram's staminas and features instead of simply trying to incorporate every little thing into Facebook.

That's why we're dedicated to structure and growing Instagram separately. Millions of individuals around the globe love the Instagram app and also the brand connected with it, and also our objective is to help spread this app and brand to a lot more individuals.

We think the reality that Instagram is attached to other solutions past Facebook is a fundamental part of the experience. We intend on maintaining functions like the capability to upload to various other social networks, the capacity to not share your Instagrams on Facebook if you desire, and also the capacity to have followers as well as follow individuals separately from your pals on Facebook.

These and also lots of other functions are essential parts of the Instagram experience and also we understand that. We will try to gain from Instagram's experience to develop comparable attributes into our other items. At the same time, we will certainly attempt to aid Instagram remain to expand by using Facebook's strong engineering team and infrastructure.

This is an essential milestone for Facebook since it's the first time we have actually ever before acquired an item and also firm with numerous customers. We don't intend on doing much more of these, if any type of at all. But providing the most effective image sharing experience is one reason why a lot of individuals love Facebook as well as we knew it would be worth bringing these 2 business together.

We're expecting dealing with the Instagram team and to all of the fantastic new experiences we're going to be able to construct together.

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