Total Facebook Users

Facebook stands for a constantly evolving advertising and marketing platform and communication channel particularly given the recent news insurance coverage and understandings. As marketing experts, we regularly listen to customer/prospect understandings regarding their views of all social networks channels which require us to make knowledgeable, electronically driven decisions in methods to connect with our target market. The adhering to statistics highlight essential appropriate Facebook facts and can eventually help you to browse it much better, increasing your roi (ROI) and leading to better advertising success. The 4th quarter group upgrade was provided by Facebook on January 30, 2019. The information listed below includes one of the most current information offered straight by Facebook in their records to Wall Street. We will certainly remain to keep you published as soon as the information is upgraded straight from Facebook.

Total Facebook Users



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's main capitalist relationships info. This info is formally updated once per quarter.

- > Worldwide, there more than 2.32 billion monthly energetic individuals (MAU) as of December 31, 2018. This is a 9 percent rise in Facebook MAUs year over year. This is contrasted to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is just as well huge to neglect as an on-going part of your digital advertising and marketing interactions program.

- > There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, a rise of 23 percent year-over-year. (Source: Facebook as of 2/01/17) This is extremely significant and reveals the significant growth of mobile web traffic on Facebook. Please note that this was the last official department received in IR news release of a delineation of mobile DAU from various other metrics. Mobile marketing earnings is reported according to Facebook to represent approximately 93 percent of advertising profits for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion people on average log onto Facebook daily and also are taken into consideration daily active customers (Facebook DAU) for December 2018. This stands for a 9 percent increase year over year (Resource: Facebook as 1/30/19). Sixty-six percent of Facebook's audience would certainly be thought about DAU versus Regular monthly Active Users (MAU). The Implication: A big as well as significantly growing variety of Facebook customers are energetic and regular in their check outs to the website, making them an encouraging target market for your advertising initiatives. Growth was experienced across all worldwide regions for the fourth quarter of 2018.

- > There are 1.74 billion mobile active individuals (Mobile Facebook MAU) for December 2016 which is a boost of 21% year-over-year (Source: Facebook since 02/01/17).

- > On average, the Like as well as Share Buttons are checked out throughout virtually 10 million sites daily. (Resource: Facebook as of 10/2/2014).

- > In Europe, over 307 million people are on Facebook. (Resource: Search Engine Journal) The Takeaway: This isn't just a UNITED STATE sensation-- a worldwide market is available by means of Facebook.

- > Age 25 to 34, at 29.7% of individuals, is one of the most common age demographic. (Source: Emarketer 2012) What this means for you: This is the prime target group for numerous services' advertising efforts, and also you have the chance to engage these crucial customers on Facebook.

- > 5 new accounts are developed every second. (Resource: ALLFacebook 2012) The Ramification: Your potential target market on Facebook is growing significantly.

- > Facebook individuals are 76% lady (out of 100% of all women) and also 66% man (out of 100% of all males). This stat is one that you really have to think of since it's comparing the percent of all women versus the portion of all men who are on Facebook. Sorry for the complication. To dig a little deeper take a look at this research study which does a far better work at clarifying the nuances-- Source: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Considering that this isn't a big statistical distinction, you ought to have the ability to properly reach both sexes on Facebook.

- > Greatest web traffic occurs mid-week between 1 to 3 pm. (Resource: Bit.ly blog site) On another note, a Facebook message at 7pm will cause more click ordinary than posting at 8pm (Source: Forbes). Go number. Exactly how this can aid you: You have the possible to reach more consumers and also drive higher website traffic to your site throughout peak usage times, yet people may be more likely to be much more engaged in the nights. This statistic might be an aspect when you are preparing social interaction scheduling. (Likewise consider that Facebook has an international audience, so you may wish to prepare around the time area of your essential market.).

- > On Thursdays and also Fridays, interaction is 18% greater. (Resource: Bit.ly blog) The Effects: Once again, utilize this info to determine when to upload in order to optimize your social media marketing efforts.

- > There are 83 million phony accounts. (Source: CNN) The Takeaway: Absolutely nothing is best, so constantly remain thoughtful and also calculated in your efforts. Likewise, fake or otherwise, these are still prospective consumers. There are numerous reasons for phony accounts, including specialists doing testing and study, and also people who intend to sector their Facebook make use of more than is possible with one account.

- > Picture submits overall 300 million each day. (Source: Gizmodo) The Ramification: Once more, this is an indicator of engaged users; likewise, it is a sign that there are a great deal of photos, along with various other details, contending for customers' attention, so target your efforts tactically.

- > Average time spent per Facebook see is 20 minutes. (Source: Infodocket) What this indicates for you: You might have a short time duration to make your impact, so use it sensibly with relevant, fascinating as well as unique blog posts and deals so as to get the most return on your initiatives.

- > Every 60 seconds on Facebook: 510,000 comments are uploaded, 293,000 statuses are updated, and also 136,000 pictures are published. (Resource: The Social Skinny) The Effects: Once again, there are a lot of involved and active individuals, however also a significant amount of information competing for their interest, so quality and also method on your part matter.

- > 4.75 billion pieces of content common daily as of Might 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds go on Facebook when they get up. (Source: The Social Skinny) What this suggests for you: Facebook is necessary to these customers, and also potentially, if done appropriately, so is the content you post on it.

- > One in 5 page sights in the USA happens on Facebook. (Source: Infodocket 2012) How this helps you: This is a massive market on the internet; if you make use of social media advertising and marketing initiatives on Facebook well, you could have huge returns to show for it.

- > 42% of marketing experts report that Facebook is important or essential to their company. (Source: State of Inbound Advertising 2012 The Takeaway: This is a crowded market, but you can't pay for to sit it out, since odds are fairly high that your competition is there. The trick is to utilize Facebook marketing appropriately and also ensure that your efforts stand apart from the crowd.

- > 16 Million regional service web pages have been developed since Might 2013 which is an one hundred percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has actually transformed how organisation is carried out, as well as its use by regional businesses to expand their markets continues to take off.

Thought to take with you: Facebook approximated that 2.7 billion people use Facebook, WhatsApp, Instagram, or Carrier each month and more than 2 billion individuals use at least one of the Facebook household of services every day usually. We found a substantial worth in this article and also guide by Facebook on exactly how to see the impact of your advertising initiatives (click here to check out). Let us understand if there is anything we can do to assist you and your business digital advertising efforts.