Facebook Acquires Instagram

Facebook just bought Instagram for $1 billion in cash money and supply.

Facebook Acquires Instagram



Facebook Buy Instagram


Instagram is a mobile-only photo-sharing app. It expanded from 1 million users in January 2011 to 15 million in December 2011. It has 30 million individuals currently.

What's excellent about it is that it is very quick - especially compared to Facebook.

With the Facebook apple iphone app, there are 6 screens a user has to go via prior to a customer can in fact take a photo. With Instagram, there is one.

In February, we explained Instagram as the largest threat to Facebook.

Mark Zuckerberg simply announced the news on Facebook:

I'm excited to share the information that we have actually consented to acquire Instagram and that their skilled team will be signing up with Facebook.

For several years, we've concentrated on building the very best experience for sharing images with your friends and family. Currently, we'll have the ability to work much more very closely with the Instagram group to also use the most effective experiences for sharing beautiful mobile pictures with individuals based upon your rate of interests.

Our team believe these are different experiences that match each other. Yet in order to do this well, we need to be conscious regarding keeping as well as improving Instagram's strengths and also functions rather than simply attempting to integrate whatever right into Facebook.

That's why we're devoted to structure and expanding Instagram individually. Countless people around the world love the Instagram app as well as the brand associated with it, as well as our goal is to aid spread this app as well as brand name to even more people.

We think the reality that Instagram is attached to other solutions beyond Facebook is a vital part of the experience. We intend on maintaining functions like the capacity to post to various other social networks, the capability to not share your Instagrams on Facebook if you desire, and also the ability to have followers and also follow individuals separately from your close friends on Facebook.

These and many various other attributes are important parts of the Instagram experience and also we comprehend that. We will try to pick up from Instagram's experience to develop similar functions into our other products. At the same time, we will certainly attempt to help Instagram continue to grow by using Facebook's strong engineering team and also infrastructure.

This is a crucial turning point for Facebook because it's the first time we have actually ever gotten an item as well as company with so many users. We don't intend on doing much more of these, if any at all. Yet providing the best image sharing experience is one reason numerous people like Facebook as well as we knew it would certainly be worth bringing these two companies with each other.

We're eagerly anticipating working with the Instagram group and also to every one of the wonderful new experiences we're mosting likely to have the ability to build together.