How Many Facebook Users are there

Facebook stands for a continually progressing advertising platform as well as communication channel especially given the recent information coverage and also insights. As marketing professionals, we regularly hear customer/prospect understandings concerning their sights of all social media sites channels which require us to make knowledgeable, electronically driven choices in means to communicate with our audience. The complying with data highlight vital pertinent Facebook truths and can eventually assist you to navigate it much better, increasing your roi (ROI) and also leading to better advertising success. The fourth quarter group update was supplied by Facebook on January 30, 2019. The info listed below includes the most current information provided straight by Facebook in their records to Wall Street. We will remain to keep you uploaded as soon as the info is upgraded directly from Facebook.

How Many Facebook Users Are There



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's main capitalist connections information. This info is formally upgraded as soon as per quarter.

- > Worldwide, there are over 2.32 billion monthly energetic individuals (MAU) as of December 31, 2018. This is a 9 percent boost in Facebook MAUs year over year. This is compared to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is merely as well large to neglect as an on-going part of your electronic advertising communications program.

- > There are 1.15 billion mobile everyday energetic individuals (Mobile DAU) for December 2016, a rise of 23 percent year-over-year. (Resource: Facebook as of 2/01/17) This is extremely considerable as well as shows the dramatic growth of mobile traffic on Facebook. Please note that this was the last main department obtained in IR news release of a delineation of mobile DAU from other metrics. Mobile advertising profits is reported according to Facebook to stand for about 93 percent of advertising profits for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion people on average log onto Facebook day-to-day as well as are taken into consideration daily active customers (Facebook DAU) for December 2018. This stands for a 9 percent rise year over year (Resource: Facebook as 1/30/19). Sixty-six percent of Facebook's target market would be thought about DAU versus Regular monthly Active Individuals (MAU). The Ramification: A significant as well as vastly expanding variety of Facebook customers are energetic as well as regular in their check outs to the website, making them an appealing audience for your advertising efforts. Growth was experienced across all global areas for the 4th quarter of 2018.

- > There are 1.74 billion mobile active customers (Mobile Facebook MAU) for December 2016 which is a rise of 21% year-over-year (Resource: Facebook since 02/01/17).

- > Usually, such and Share Buttons are viewed throughout almost 10 million sites daily. (Resource: Facebook since 10/2/2014).

- > In Europe, over 307 million individuals get on Facebook. (Source: Online Search Engine Journal) The Takeaway: This isn't simply a UNITED STATE sensation-- a worldwide market is readily available via Facebook.

- > Age 25 to 34, at 29.7% of individuals, is the most common age market. (Source: Emarketer 2012) What this implies for you: This is the prime target group for numerous organisations' marketing initiatives, and you have the possibility to engage these key customers on Facebook.

- > Five new accounts are created every second. (Resource: ALLFacebook 2012) The Implication: Your potential target market on Facebook is expanding tremendously.

- > Facebook users are 76% woman (out of 100% of all females) and 66% male (out of 100% of all men). This stat is one that you really have to consider due to the fact that it's contrasting the portion of all women versus the percent of all men that are on Facebook. Sorry for the confusion. To dig a little much deeper take a look at this research which does a much better job at discussing the subtleties-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Given that this isn't a large statistical distinction, you need to be able to properly get to both genders on Facebook.

- > Highest possible web traffic happens mid-week between 1 to 3 pm. (Source: Bit.ly blog site) On one more note, a Facebook article at 7pm will certainly lead to more clicks on average than uploading at 8pm (Resource: Forbes). Go number. Just how this can assist you: You have the possible to reach more customers and drive greater website traffic to your site during optimal use times, but individuals might be most likely to be extra taken part in the nights. This statistic may be an element when you are planning social interaction organizing. (Likewise take into consideration that Facebook has an international target market, so you might want to intend around the moment zone of your crucial market.).

- > On Thursdays and also Fridays, involvement is 18% higher. (Source: Bit.ly blog site) The Effects: Once more, utilize this details to establish when to publish in order to enhance your social networks advertising and marketing efforts.

- > There are 83 million phony profiles. (Resource: CNN) The Takeaway: Absolutely nothing is perfect, so always continue to be thoughtful as well as strategic in your efforts. Also, phony or otherwise, these are still prospective consumers. There are different reasons for phony profiles, including specialists doing testing as well as research study, and also individuals that wish to section their Facebook make use of more than is feasible with one account.

- > Image posts total 300 million each day. (Source: Gizmodo) The Ramification: Once more, this is a sign of involved users; likewise, it is an indication that there are a lot of pictures, in addition to various other info, completing for users' attention, so target your efforts strategically.

- > Ordinary time invested per Facebook see is 20 mins. (Resource: Infodocket) What this implies for you: You might have a short time duration to make your impression, so use it sensibly with relevant, intriguing as well as distinct messages as well as deals so as to get the most return on your initiatives.

- > Every one minute on Facebook: 510,000 remarks are uploaded, 293,000 statuses are updated, as well as 136,000 images are uploaded. (Resource: The Social Skinny) The Ramification: Once again, there are a great deal of involved and energetic users, but additionally a huge amount of details completing for their attention, so quality and strategy on your part matter.

- > 4.75 billion items of content common everyday as of Might 2013 which is a 94 percent boost from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds take place Facebook when they awaken. (Source: The Social Skinny) What this means for you: Facebook is essential to these individuals, and potentially, if done correctly, so is the material you publish on it.

- > One in five web page sights in the United States happens on Facebook. (Source: Infodocket 2012) How this helps you: This is a huge market online; if you make use of social networks advertising initiatives on Facebook well, you might have significant go back to show for it.

- > 42% of marketing experts report that Facebook is vital or essential to their service. (Source: State of Inbound Advertising 2012 The Takeaway: This is a congested marketplace, but you can't pay for to sit it out, since chances are fairly high that your competitors is there. The trick is to utilize Facebook advertising appropriately and make sure that your efforts stand out from the group.

- > 16 Million neighborhood organisation web pages have been created since Might 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has changed exactly how company is performed, and also its usage by regional services to prolong their markets remains to take off.

Idea to take with you: Facebook estimated that 2.7 billion people use Facebook, WhatsApp, Instagram, or Carrier monthly as well as more than 2 billion individuals make use of a minimum of among the Facebook family of services everyday usually. We found a considerable value in this write-up and also guide by Facebook on just how to see the impact of your marketing initiatives (click here to see). Let us know if there is anything we can do to help you and your organizational electronic marketing initiatives.