Why Facebook Buy Instagram

Facebook simply bought Instagram for $1 billion in cash as well as supply.

Why Facebook Buy Instagram

Instagram is a mobile-only photo-sharing application. It grew from 1 million individuals in January 2011 to 15 million in December 2011. It has 30 million customers currently.

What's excellent regarding it is that it is very rapid - specifically compared to Facebook.

With the Facebook iPhone app, there are 6 displays an individual has to go with before a user can in fact take a photo. With Instagram, there is one.

In February, we defined Instagram as the most significant risk to Facebook.

Mark Zuckerberg simply announced the information on Facebook:

I'm excited to share the information that we have actually consented to get Instagram and that their skilled group will be joining Facebook.

For many years, we've focused on constructing the very best experience for sharing images with your loved ones. Currently, we'll be able to function even more very closely with the Instagram team to likewise provide the best experiences for sharing beautiful mobile photos with people based upon your interests.

Our team believe these are different experiences that enhance each other. However in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and functions instead of simply attempting to incorporate everything into Facebook.

That's why we're devoted to building and growing Instagram individually. Numerous individuals around the globe love the Instagram application and also the brand name connected with it, and also our goal is to help spread this application and also brand name to a lot more individuals.

We assume the truth that Instagram is linked to various other solutions beyond Facebook is an important part of the experience. We plan on maintaining features like the capability to post to various other social networks, the capacity to not share your Instagrams on Facebook if you desire, and also the ability to have followers as well as follow individuals independently from your pals on Facebook.

These and several various other attributes are important parts of the Instagram experience and also we understand that. We will try to learn from Instagram's experience to build comparable features right into our other products. At the same time, we will attempt to assist Instagram remain to grow by using Facebook's strong design group and facilities.

This is an essential milestone for Facebook since it's the first time we have actually ever obtained a product as well as company with many individuals. We do not plan on doing a lot more of these, if any kind of at all. But providing the most effective image sharing experience is one reason that a lot of individuals enjoy Facebook and also we understood it would be worth bringing these two companies with each other.

We're expecting working with the Instagram group and to all of the great brand-new experiences we're going to be able to construct with each other.

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