How Many Have Facebook

Facebook represents a continuously evolving advertising platform and communication channel particularly given the recent news coverage and understandings. As marketing professionals, we routinely hear customer/prospect understandings about their sights of all social media sites channels which need us to make knowledgeable, electronically driven choices in ways to interact with our target market. The following data highlight vital pertinent Facebook realities and also can ultimately assist you to navigate it better, boosting your return on investment (ROI) as well as bring about greater advertising success. The fourth quarter market upgrade was supplied by Facebook on January 30, 2019. The information listed below includes one of the most existing details offered directly by Facebook in their records to Wall Street. We will certainly continue to maintain you posted as quickly as the info is upgraded straight from Facebook.

How Many Have Facebook



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's official financier relationships info. This details is formally upgraded as soon as per quarter.

- > Worldwide, there are over 2.32 billion month-to-month energetic users (MAU) since December 31, 2018. This is a 9 percent rise in Facebook MAUs year over year. This is contrasted to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is merely as well huge to ignore as an on-going part of your electronic marketing interactions program.

- > There are 1.15 billion mobile day-to-day energetic individuals (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. (Resource: Facebook since 2/01/17) This is widely significant and reveals the significant development of mobile web traffic on Facebook. Please keep in mind that this was the last main division obtained in IR news release of a delineation of mobile DAU from other metrics. Mobile marketing revenue is reported according to Facebook to represent around 93 percent of advertising and marketing income for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion people generally log onto Facebook day-to-day and also are thought about daily active users (Facebook DAU) for December 2018. This represents a 9 percent rise year over year (Source: Facebook as 1/30/19). Sixty-six percent of Facebook's target market would certainly be taken into consideration DAU versus Monthly Active Customers (MAU). The Effects: A substantial and significantly expanding variety of Facebook customers are energetic as well as consistent in their brows through to the site, making them an encouraging audience for your advertising efforts. Development was experienced throughout all global areas for the fourth quarter of 2018.

- > There are 1.74 billion mobile energetic users (Mobile Facebook MAU) for December 2016 which is a rise of 21% year-over-year (Source: Facebook since 02/01/17).

- > Typically, the Like and Share Buttons are viewed across nearly 10 million websites daily. (Source: Facebook since 10/2/2014).

- > In Europe, over 307 million people are on Facebook. (Resource: Internet Search Engine Journal) The Takeaway: This isn't just a UNITED STATE phenomenon-- an around the world market is readily available using Facebook.

- > Age 25 to 34, at 29.7% of users, is one of the most usual age demographic. (Source: Emarketer 2012) What this suggests for you: This is the prime target group for several services' advertising and marketing initiatives, and also you have the chance to engage these essential consumers on Facebook.

- > Five new accounts are created every second. (Source: ALLFacebook 2012) The Effects: Your possible target market on Facebook is growing tremendously.

- > Facebook users are 76% woman (out of 100% of all women) and 66% male (out of 100% of all men). This stat is one that you really need to think of because it's contrasting the percent of all women against the percent of all males who get on Facebook. Sorry for the confusion. To dig a little deeper take a look at this research which does a better work at clarifying the nuances-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Since this isn't a huge analytical distinction, you ought to have the ability to successfully reach both sexes on Facebook.

- > Highest possible website traffic takes place mid-week between 1 to 3 pm. (Source: Bit.ly blog site) On another note, a Facebook article at 7pm will lead to more clicks on average than publishing at 8pm (Resource: Forbes). Go number. Exactly how this can help you: You have the potential to reach even more consumers and also drive higher website traffic to your website throughout optimal usage times, yet individuals may be most likely to be much more engaged in the nights. This statistic may be an aspect when you are planning social communication organizing. (Also consider that Facebook has a worldwide audience, so you might want to plan around the time zone of your essential market.).

- > On Thursdays as well as Fridays, engagement is 18% greater. (Source: Bit.ly blog) The Effects: Once more, use this info to determine when to upload in order to optimize your social media sites advertising and marketing efforts.

- > There are 83 million fake profiles. (Resource: CNN) The Takeaway: Nothing is best, so constantly stay thoughtful as well as strategic in your efforts. Additionally, fake or not, these are still potential customers. There are various reasons for fake profiles, consisting of experts doing testing and also study, and also individuals that wish to segment their Facebook utilize greater than is feasible with one account.

- > Picture submits overall 300 million per day. (Source: Gizmodo) The Effects: Once more, this is an indication of involved customers; likewise, it is a sign that there are a lot of images, in addition to other info, competing for users' attention, so target your initiatives tactically.

- > Ordinary time spent per Facebook check out is 20 mins. (Source: Infodocket) What this indicates for you: You can have a short time duration to make your impression, so use it intelligently with appropriate, fascinating as well as special messages as well as deals in order to get the most return on your efforts.

- > Every 60 seconds on Facebook: 510,000 comments are published, 293,000 standings are updated, as well as 136,000 pictures are published. (Source: The Social Skinny) The Ramification: Once again, there are a great deal of involved as well as energetic individuals, but likewise a substantial amount of info competing for their attention, so quality and also technique on your component matter.

- > 4.75 billion items of material shared daily since Might 2013 which is a 94 percent rise from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds go on Facebook when they get up. (Source: The Social Skinny) What this implies for you: Facebook is essential to these customers, and also possibly, if done properly, so is the content you publish on it.

- > One in 5 page views in the United States occurs on Facebook. (Source: Infodocket 2012) Just how this helps you: This is a substantial market online; if you make use of social media marketing initiatives on Facebook well, you could have big go back to reveal for it.

- > 42% of marketing experts report that Facebook is essential or vital to their service. (Resource: State of Inbound Advertising 2012 The Takeaway: This is a jampacked market, but you can't pay for to sit it out, since chances are relatively high that your competitors exists. The secret is to make use of Facebook advertising and marketing correctly as well as make sure that your initiatives stick out from the crowd.

- > 16 Million local organisation pages have actually been produced since May 2013 which is a 100 percent increase from 8 million in June 2012. (Resource: Facebook). Facebook marketing has changed how organisation is conducted, and its usage by local companies to prolong their markets continues to explode.

Idea to take with you: Facebook estimated that 2.7 billion people make use of Facebook, WhatsApp, Instagram, or Carrier every month as well as more than 2 billion individuals utilize a minimum of among the Facebook family of services daily typically. We found a substantial worth in this write-up and also guide by Facebook on just how to see the impact of your advertising and marketing initiatives (click on this link to check out). Allow us understand if there is anything we can do to assist you and also your organizational digital advertising efforts.